The persuasive efficacy of real versus salient hazard scenarios in motivating citizen-level hazard preparedness

Earth & Environmental Sciences

• citizen 100%
• hazard 73%
• disease control 68%
• risk perception 63%
• tornado 61%
• cognition 59%
• natural hazard 54%
• heuristics 53%
• hurricane 50%
• communication 39%
• earthquake 34%

Engineering & Materials Science

• Hazards 92%
• Disease control 78%
• Risk perception 77%
• Tornadoes 73%
• Hurricanes 66%
• Information theory 60%
• Earthquakes 44%

Social Sciences

• scenario 76%
• citizen 63%
• campaign 51%
• threat 45%
• communication theory 42%
• projection 32%
• natural disaster 32%
• heuristics 32%
• cognition 28%
• event 19%