The Outcomes of Life in Academe: Career Tracking of Marketing Ph.D. Students

James Ward, M J Bitner, David Gourley

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

The careers of marketing fellows from three AMA consortiums are tracked to gain information on degree completion, success in achieving tenure, publication records, and opinions about life in academe. The study replaces speculation on such topics with data, and thus should interest marketing educators, faculty recruiting committees, and those contemplating a Ph.D. degree, among others.

Original languageEnglish (US)
Pages (from-to)31-39
Number of pages9
JournalJournal of Marketing Education
Volume13
Issue number1
DOIs
StatePublished - 1991

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ASJC Scopus subject areas

  • Marketing
  • Education

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