The implications of "Big M" marketing for modeling service and relationships

Ruth Bolton

doi:10.1287/mksc.1050.0171

The implications of "Big M" marketing for modeling service and relationships

Ruth Bolton

Marketing

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Original language	English (US)
Pages (from-to)	584-586
Number of pages	3
Journal	Marketing Science
Volume	25
Issue number	6
DOIs	https://doi.org/10.1287/mksc.1050.0171
State	Published - Nov 2006

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1287/mksc.1050.0171

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title = "The implications of {"}Big M{"} marketing for modeling service and relationships",

author = "Ruth Bolton",

year = "2006",

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The implications of "Big M" marketing for modeling service and relationships

ASJC Scopus subject areas

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