The implications of "Big M" marketing for modeling service and relationships

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)584-586
Number of pages3
JournalMarketing Science
Volume25
Issue number6
DOIs
StatePublished - Nov 2006

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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