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The impact of product portfolio strategy on financial performance: The roles of product development and market entry decisions
Wooseong Kang, Mitzi Montoya
Polytechnic School, The (IAFSE-PS)
Research output
:
Contribution to journal
›
Article
›
peer-review
40
Scopus citations
Overview
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Dive into the research topics of 'The impact of product portfolio strategy on financial performance: The roles of product development and market entry decisions'. Together they form a unique fingerprint.
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Business & Economics
Portfolio Strategy
100%
Product Portfolio
94%
Market Entry
89%
Product Market
74%
Product Development
67%
Financial Performance
65%
New Products
62%
Pioneering
42%
Market Entry Strategy
29%
Firm Capabilities
24%
Reward
19%
Innovativeness
19%
Managers
19%
Managing Innovation
13%
First-mover Advantage
13%
Long-term Performance
12%
Performance
11%
Environmental Conditions
11%
Technological Capability
10%
Innovation Strategy
10%
Development Strategy
9%
Return on Investment
9%
Follower
9%
Decision Making
8%
Innovation
7%
Competitors
7%
Financial Markets
7%
Trade-offs
7%
Resources
6%
Profit
5%
Alternatives
4%
Industry
3%
Factors
3%
Engineering & Materials Science
Product development
81%
Managers
69%
Financial markets
49%
Sales
39%
Profitability
36%
Industry
35%
Decision making
29%