Abstract
Despite hospitality and tourism researchers' recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 180-182 |
| Number of pages | 3 |
| Journal | International Journal of Hospitality Management |
| Volume | 28 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2009 |
| Externally published | Yes |
Keywords
- Hotel
- Online reviews
- Online sales
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management