TY - JOUR
T1 - The impact of e-retail characteristics on initiating mobile retail services
T2 - A modular innovation perspective
AU - Chou, Yen Chun
AU - Chuang, Howard Hao Chun
AU - Shao, Benjamin
PY - 2014/8/28
Y1 - 2014/8/28
N2 - The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm's migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies.
AB - The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm's migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies.
KW - E-Commerce
KW - M-Commerce
KW - Mobile retail services
KW - Modular innovation
KW - Multichannel retailing
UR - http://www.scopus.com/inward/record.url?scp=84954270910&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84954270910&partnerID=8YFLogxK
U2 - 10.1016/j.im.2015.11.003
DO - 10.1016/j.im.2015.11.003
M3 - Article
AN - SCOPUS:84954270910
SN - 0378-7206
JO - Information and Management
JF - Information and Management
ER -