The impact of e-retail characteristics on initiating mobile retail services: A modular innovation perspective

Yen Chun Chou, Howard Hao Chun Chuang, Benjamin Shao

Research output: Contribution to journalArticlepeer-review

26 Scopus citations

Abstract

The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm's migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies.

Original languageEnglish (US)
JournalInformation and Management
DOIs
StateAccepted/In press - Aug 28 2014

Keywords

  • E-Commerce
  • M-Commerce
  • Mobile retail services
  • Modular innovation
  • Multichannel retailing

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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