The extension of component analysis to four-mode matrices

John L. Lastovicka

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

A model for four-mode component analysis is developed and presented. The developed model, which is an extension of Tucker's three-mode factor analytic model, allows for the simultaneous analysis of all modes of a four-mode data matrix and the consideration of relationships among the modes. An empirical example based upon viewer perceptions of repetitive advertising shows the four-mode model applicable to real data.

Original languageEnglish (US)
Pages (from-to)47-57
Number of pages11
JournalPsychometrika
Volume46
Issue number1
DOIs
StatePublished - Mar 1 1981

Keywords

  • advertising
  • component analysis
  • factor analysis
  • four-mode models
  • three-mode models

ASJC Scopus subject areas

  • Psychology(all)
  • Applied Mathematics

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