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The evolution and discovery of services science in business schools
M J Bitner, Stephen W. Brown
Marketing
Research output
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Contribution to journal
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Review article
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peer-review
101
Scopus citations
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Engineering & Materials Science
Curricula
100%
Marketing
92%
Education
81%
Human resource management
72%
Information science
64%
Customer satisfaction
57%
Informatics
56%
Operations research
54%
Industry
41%
Managers
40%
Recovery
32%