TY - JOUR
T1 - The effects of thin and heavy media images on overweight and underweight consumers
T2 - Social comparison processes and behavioral implications
AU - Thomas, Dirk
AU - Mussweiler, Smeesters
AU - Mandel, Naomi
N1 - Copyright:
Copyright 2018 Elsevier B.V., All rights reserved.
PY - 2010/4/1
Y1 - 2010/4/1
N2 - This study examines how advertisements containing thin or heavy models influence the self-esteem of overweight, normal, and underweight consumers. Previous research has mainly examined the influences of variations of the comparison standard on self-evaluative outcomes, whereas we examine how the relative position of the self on the comparison dimension may moderate these effects. Three studies manipulated the size (thin vs. heavy) and extremity of the size (moderate vs. extreme) of advertising models and exposed these images to individuals differing in Body Mass Index (BMI) levels. Our findings indicate that social comparison processes and subsequent self-evaluative and behavioral outcomes are different for individuals differing in their BMI.
AB - This study examines how advertisements containing thin or heavy models influence the self-esteem of overweight, normal, and underweight consumers. Previous research has mainly examined the influences of variations of the comparison standard on self-evaluative outcomes, whereas we examine how the relative position of the self on the comparison dimension may moderate these effects. Three studies manipulated the size (thin vs. heavy) and extremity of the size (moderate vs. extreme) of advertising models and exposed these images to individuals differing in Body Mass Index (BMI) levels. Our findings indicate that social comparison processes and subsequent self-evaluative and behavioral outcomes are different for individuals differing in their BMI.
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U2 - 10.1086/648688
DO - 10.1086/648688
M3 - Article
AN - SCOPUS:77950285073
VL - 36
SP - 930
EP - 949
JO - Journal of Consumer Research
JF - Journal of Consumer Research
SN - 0093-5301
IS - 6
ER -