TY - JOUR
T1 - The Effect of Technology Readiness on Customers' Attitudes toward Self-Service Technology and Its Adoption; The Empirical Study of U.S. Airline Self-Service Check-In Kiosks
AU - Lee, Woojin
AU - Castellanos, Cassandra
AU - Chris Choi, H. S.
PY - 2012/11
Y1 - 2012/11
N2 - Airline self-service check-in kiosks are increasingly becoming an option for today's passengers. This article aims to develop a model, using the technology readiness (TR) construct, to predict passenger's intentions to use a self-service check-in kiosk. Structural Equation Modeling is applied to determine the validity of the model and the hypotheses. The findings show that TR has a positive effect on attitudes toward kiosks, attitudes toward the kiosk provider, and overall intentions to use a kiosk. Interestingly, attitudes toward kiosks positively affect attitude toward the kiosk provider. Further research recommends using cross-cultural data.
AB - Airline self-service check-in kiosks are increasingly becoming an option for today's passengers. This article aims to develop a model, using the technology readiness (TR) construct, to predict passenger's intentions to use a self-service check-in kiosk. Structural Equation Modeling is applied to determine the validity of the model and the hypotheses. The findings show that TR has a positive effect on attitudes toward kiosks, attitudes toward the kiosk provider, and overall intentions to use a kiosk. Interestingly, attitudes toward kiosks positively affect attitude toward the kiosk provider. Further research recommends using cross-cultural data.
KW - Self-service check-in kiosks
KW - attitude
KW - structural equation modeling
KW - technology readiness
UR - http://www.scopus.com/inward/record.url?scp=84870618325&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870618325&partnerID=8YFLogxK
U2 - 10.1080/10548408.2012.730934
DO - 10.1080/10548408.2012.730934
M3 - Article
AN - SCOPUS:84870618325
SN - 1054-8408
VL - 29
SP - 731
EP - 743
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 8
ER -