TY - JOUR
T1 - The Effect of Basic, Performance and Excitement Service Factors of a Convention Center on Attendees' Experiential Value and Satisfaction
T2 - A Case Study of the Phoenix Convention Center
AU - Sung, Heekyung
AU - Lee, Woojin
N1 - Publisher Copyright:
© 2015, Copyright © Taylor & Francis Group, LLC.
PY - 2015/7/3
Y1 - 2015/7/3
N2 - This study investigates how the various services provided by a convention center and its service quality affects attendees’ experiential values, and in turn, leads to the attendees’ overall satisfaction and loyalty. The sample consisted of 217 convention attendees in Phoenix, AZ, representing a response rate of 54%. Confirmatory factor analysis and structural equation modeling were used for analyses. Results indicate that basic and excitement service factors have a positive influence on individual experiential values. Also, the study shows that enhanced individual experiential values have an impact on raising overall satisfaction with the convention center.
AB - This study investigates how the various services provided by a convention center and its service quality affects attendees’ experiential values, and in turn, leads to the attendees’ overall satisfaction and loyalty. The sample consisted of 217 convention attendees in Phoenix, AZ, representing a response rate of 54%. Confirmatory factor analysis and structural equation modeling were used for analyses. Results indicate that basic and excitement service factors have a positive influence on individual experiential values. Also, the study shows that enhanced individual experiential values have an impact on raising overall satisfaction with the convention center.
KW - behavioral intention
KW - convention center
KW - experiential value
KW - service quality
KW - three-factor structure
UR - http://www.scopus.com/inward/record.url?scp=84941776727&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84941776727&partnerID=8YFLogxK
U2 - 10.1080/15470148.2015.1034908
DO - 10.1080/15470148.2015.1034908
M3 - Article
AN - SCOPUS:84941776727
SN - 1547-0148
VL - 16
SP - 175
EP - 199
JO - Journal of Convention and Event Tourism
JF - Journal of Convention and Event Tourism
IS - 3
ER -