The Development and Emergence of Services Marketing Thought

Stephen W. Brown; Raymond P. Fisk; M J Bitner

doi:10.1108/09564239410051894

The Development and Emergence of Services Marketing Thought

Stephen W. Brown, Raymond P. Fisk, M J Bitner

Marketing

Research output: Contribution to journal › Review article › peer-review

157 Scopus citations

Original language	English (US)
Pages (from-to)	21-48
Number of pages	28
Journal	International Journal of Service Industry Management
Volume	5
Issue number	1
DOIs	https://doi.org/10.1108/09564239410051894
State	Published - Mar 1994

ASJC Scopus subject areas

General Business, Management and Accounting
Strategy and Management
Management of Technology and Innovation

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title = "The Development and Emergence of Services Marketing Thought",

author = "Brown, {Stephen W.} and Fisk, {Raymond P.} and Bitner, {M J}",

year = "1994",

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AU - Fisk, Raymond P.

AU - Bitner, M J

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SP - 21

EP - 48

JO - International Journal of Service Industry Management

JF - International Journal of Service Industry Management

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The Development and Emergence of Services Marketing Thought

ASJC Scopus subject areas

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