The Development and Emergence of Services Marketing Thought

Stephen W. Brown, Raymond P. Fisk, M J Bitner

Research output: Contribution to journalArticle

144 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)21-48
Number of pages28
JournalInternational Journal of Service Industry Management
Volume5
Issue number1
DOIs
StatePublished - 1994

Fingerprint

Marketing
Services marketing

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Management of Technology and Innovation
  • Strategy and Management

Cite this

The Development and Emergence of Services Marketing Thought. / Brown, Stephen W.; Fisk, Raymond P.; Bitner, M J.

In: International Journal of Service Industry Management, Vol. 5, No. 1, 1994, p. 21-48.

Research output: Contribution to journalArticle

Brown, Stephen W. ; Fisk, Raymond P. ; Bitner, M J. / The Development and Emergence of Services Marketing Thought. In: International Journal of Service Industry Management. 1994 ; Vol. 5, No. 1. pp. 21-48.
@article{d0be642c25e14d4fb52ab8a0ad8c4f1e,
title = "The Development and Emergence of Services Marketing Thought",
author = "Brown, {Stephen W.} and Fisk, {Raymond P.} and Bitner, {M J}",
year = "1994",
doi = "10.1108/09564239410051894",
language = "English (US)",
volume = "5",
pages = "21--48",
journal = "International Journal of Service Industry Management",
issn = "0956-4233",
publisher = "MCB University Press",
number = "1",

}

TY - JOUR

T1 - The Development and Emergence of Services Marketing Thought

AU - Brown, Stephen W.

AU - Fisk, Raymond P.

AU - Bitner, M J

PY - 1994

Y1 - 1994

UR - http://www.scopus.com/inward/record.url?scp=21344489502&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=21344489502&partnerID=8YFLogxK

U2 - 10.1108/09564239410051894

DO - 10.1108/09564239410051894

M3 - Article

AN - SCOPUS:21344489502

VL - 5

SP - 21

EP - 48

JO - International Journal of Service Industry Management

JF - International Journal of Service Industry Management

SN - 0956-4233

IS - 1

ER -