The Development and Emergence of Services Marketing Thought

Stephen W. Brown, Raymond P. Fisk, M J Bitner

Research output: Contribution to journalReview article

147 Scopus citations
Original languageEnglish (US)
Pages (from-to)21-48
Number of pages28
JournalInternational Journal of Service Industry Management
Volume5
Issue number1
DOIs
StatePublished - Mar 1994

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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