The Demand Management Process

Keely L. Croxton, Douglas M. Lambert, Sebastián J. García-Dastugue, Dale Rogers

Research output: Contribution to journalArticle

62 Citations (Scopus)

Abstract

Demand management is the supply chain management process that balances the customers' requirements with the capabilities of the supply chain. With the right process in place, management can match supply with demand proactively and execute the plan with minimal disruptions. The process is not limited to forecasting. It includes synchronizing supply and demand, increasing flexibility, and reducing variability. In this paper, we describe the demand management process in detail to show how it can be implemented within a company and managed across firms in the supply chain. We examine the activities of each sub-process; evaluate the interfaces with corporate functions, processes and firms; and provide examples of successful implementation.

Original languageEnglish (US)
Pages (from-to)51-66
Number of pages16
JournalInternational Journal of Logistics Management
Volume13
Issue number2
DOIs
StatePublished - Jul 1 2002
Externally publishedYes

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demand management
supply
Supply chains
Supply chain management
firm
process management
demand
flexibility
customer
Demand management
Management process
Industry
management
Supply chain

Keywords

  • Customer requirements
  • Demand management
  • Supply-chain management

ASJC Scopus subject areas

  • Business and International Management
  • Transportation

Cite this

The Demand Management Process. / Croxton, Keely L.; Lambert, Douglas M.; García-Dastugue, Sebastián J.; Rogers, Dale.

In: International Journal of Logistics Management, Vol. 13, No. 2, 01.07.2002, p. 51-66.

Research output: Contribution to journalArticle

Croxton, KL, Lambert, DM, García-Dastugue, SJ & Rogers, D 2002, 'The Demand Management Process', International Journal of Logistics Management, vol. 13, no. 2, pp. 51-66. https://doi.org/10.1108/09574090210806423
Croxton, Keely L. ; Lambert, Douglas M. ; García-Dastugue, Sebastián J. ; Rogers, Dale. / The Demand Management Process. In: International Journal of Logistics Management. 2002 ; Vol. 13, No. 2. pp. 51-66.
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