32 Citations (Scopus)

Abstract

This paper, representing research in progress on cultural influences on sustainability entrepreneurship, builds on recent scholarship concerning the intersection of entrepreneurship with sustainability. Because cultural factors highly influence both sustainability and entrepreneurship, the global impact of sustainability entrepreneurship may depend on its adaptability to a variety of cultures. This paper discusses sustainability entrepreneurship from the perspective of value creation by focusing on the holistic value proposition (HVP) created by a sustainability venture. The HVP delineates the value that a sustainability venture generates for multiple stakeholders across the multiple dimensions of sustainability. An ongoing case study is used to examine cultural influences on sustainability venture creation, operation and evolution. Navajo FlexCrete, a venture of the Navajo Nation (the Nation), the United States' largest Native American tribe, produces green building products by recycling waste materials. Navajo FlexCrete provides a spectrum of economic, social, environmental and cultural value that contributes to overall tribal sustainability.

Original languageEnglish (US)
Pages (from-to)33-46
Number of pages14
JournalGreener Management International
Issue number55
StatePublished - Sep 2006

Fingerprint

entrepreneurship
sustainability
cultural influence
Values
recycling
cultural factors
ethnic group
stakeholder
economics

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Management, Monitoring, Policy and Law

Cite this

O'Neill, G., Hershauer, J. C., & Golden, J. S. (2006). The cultural context of sustainability entrepreneurship. Greener Management International, (55), 33-46.

The cultural context of sustainability entrepreneurship. / O'Neill, Gerald; Hershauer, James C.; Golden, Jay S.

In: Greener Management International, No. 55, 09.2006, p. 33-46.

Research output: Contribution to journalArticle

O'Neill, G, Hershauer, JC & Golden, JS 2006, 'The cultural context of sustainability entrepreneurship', Greener Management International, no. 55, pp. 33-46.
O'Neill G, Hershauer JC, Golden JS. The cultural context of sustainability entrepreneurship. Greener Management International. 2006 Sep;(55):33-46.
O'Neill, Gerald ; Hershauer, James C. ; Golden, Jay S. / The cultural context of sustainability entrepreneurship. In: Greener Management International. 2006 ; No. 55. pp. 33-46.
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