Original language | English (US) |
---|---|
Pages (from-to) | 30-35 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 24 |
Issue number | 2 |
DOIs | |
State | Published - 1981 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Gerald D. Keim, Barry D. Baysinger, Roger E. Meiners
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 30-35 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 24 |
Issue number | 2 |
DOIs | |
State | Published - 1981 |