The construction industry's adoption of the internet

Gerald Francis Smith, Avi Wiezel

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

Geoffrey A. Moore divides the potential customers of a specific hightech market into five categories: Innovators, Early Adopters, Early Majority, Late Majority and Laggards. According to Moore, the single greatest challenge for the potential market dominance of a high-tech product is the "crossing of the chasm." The "chasm" represents the gap between the profile characteristics of the Early Adopters and the Early Majority, between the visionary and the pragmatist. The visionary and the pragmatist do not adopt technology for the same reasons. Furthermore, according to Moore, the "pragmatists are not anxious to reference visionaries in their buying decisions." Thus between the two occurs a "chasm" that the Internet service providers and software firms utilizing Internet technology must cross. The research presented in this paper measured the standing of construction companies relative to the Moore classification. The findings show that the "chasm" has been crossed and that the use of the Internet by general contractors is not limited to those visionary few who pursue changes in technology for technology's sake. The use of the Internet is widespread among the pragmatic Early Majority and even the Late Majority who typically wait until a product has become an established standard before moving ahead with Internet technology adoption.

Original languageEnglish (US)
Title of host publicationProceedings of Construction Congress VI
Subtitle of host publicationBuilding Together for a Better Tomorrow in an Increasingly Complex World
Pages224-233
Number of pages10
DOIs
StatePublished - Dec 1 2000
EventConstruction Congress VI: Building Together for a Better Tomorrow in an Increasingly Complex World - Orlando, FL, United States
Duration: Feb 20 2000Feb 22 2000

Publication series

NameProceedings of Construction Congress VI: Building Together for a Better Tomorrow in an Increasingly Complex World
Volume278

Other

OtherConstruction Congress VI: Building Together for a Better Tomorrow in an Increasingly Complex World
CountryUnited States
CityOrlando, FL
Period2/20/002/22/00

ASJC Scopus subject areas

  • Civil and Structural Engineering
  • Building and Construction

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