The Complexities of Globalized Content Management

Tatiana Batova, Dave Clark

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


This article provides a critical overview of the challenges that content management poses for technical communicators who work on multilingual projects. These issues include determining whether to translate or to localize, resolving the problems presented by the decontextualizing and repurposing of text, managing the complexities of the localization industry’s work practices and tools, and handling the linguistic idiosyncrasies of particular languages. The authors draw on their experience with content management and the translation–localization industry in seeking to problematize increasingly standardized practices that deserve further investigation.

Original languageEnglish (US)
Pages (from-to)221-235
Number of pages15
JournalJournal of Business and Technical Communication
Issue number2
StatePublished - Apr 19 2015


  • communication technology and writing
  • content management
  • content strategy
  • global audience
  • global communication
  • intercultural communication
  • international communication
  • multilingual documentation
  • translation–localization

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Business, Management and Accounting(all)


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