Original language | English (US) |
---|---|
Pages (from-to) | 31-38 |
Number of pages | 8 |
Journal | Business Horizons |
Volume | 44 |
Issue number | 5 |
DOIs | |
State | Published - 2001 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Robert Grosse, Juan Yañes
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 31-38 |
Number of pages | 8 |
Journal | Business Horizons |
Volume | 44 |
Issue number | 5 |
DOIs | |
State | Published - 2001 |
Externally published | Yes |