Latin American firms are threatened at home by competition coming from industrial-country multinationals and challenged by the opportunities available in industrial-country markets. Globalization for these emerging market firms thus means responding successfully to these two challenges. This paper identifies competitive strengths of Latin American and other emerging market firms that have been found in previous research by this author and others. It then goes on to present and illustrate a framework of Transformational Management that can be used by these firms to assess their competitive capabilities, and to design strategies to succeed in domestic and international markets against competitors from other countries.
- Emerging markets
- Latin America domestic firms
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting (miscellaneous)