The centrality of culture

Robert Shuter

Research output: Contribution to journalArticle

46 Scopus citations


Culture has been neglected by researchers of intercultural communication. During the last decade, there have been scattered investigations of world regions and countries, and only Japan and the U.S. have been investigated in depth through multiple communication studies. Africa, S.E. Asia, Latin America, and Europe have been virtually ignored by intercultural researchers. Intracultural communication is described as a new research and teaching direction for the 90s.

Original languageEnglish (US)
Pages (from-to)237-249
Number of pages13
JournalSouthern Communication Journal
Issue number3
StatePublished - Jan 1 1990
Externally publishedYes


ASJC Scopus subject areas

  • Communication

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