The association between adolescents' receiver characteristics and exposure to the alcohol warning label

Liva Nohre, David Mackinnon, Alan W. Stacy, Mary Ann Pentz

Research output: Contribution to journalArticle

11 Scopus citations


The association between receiver characteristics and awareness of, exposure to, memory for, and beliefs about the alcohol warning label were examined. The receiver characteristics studied were sex, socioeconomic status, ethnicity, school grades, religious service attendance, alcohol use, friends' alcohol use, drinking from the alcohol container, and television viewing. Independent cross-sectional samples of 12th-grade students (n = 6,391) completed a questionnaire before and after the federally mandated warning appeared on alcohol beverage containers. Many of the receiver characteristics were significantly associated with the warning measures. There was not much evidence indicating that receiver characteristics moderated the association between the appearance of the warning and warning awareness, exposure, memory, or beliefs.

Original languageEnglish (US)
Pages (from-to)245-259
Number of pages15
JournalPsychology and Marketing
Issue number3
StatePublished - May 1999


ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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