@inbook{e467696b6b014415b2d801deb011b726,
title = "The Animosity Model of Foreign Product Purchase: Tests in the PRC, Australia, and the United States",
abstract = "Consumers in markets worldwide are exposed to and are selecting from a wider range of foreign brands than ever before. Accordingly, marketers have shown a renewed interest in understanding the factors related to consumers{\textquoteright} evaluation and selection of imported goods. One widely-used construct to understand consumers{\textquoteright} attitudes toward purchasing imports is consumer ethnocentrism developed by Shimp and Sharma (1987) and measured by their CETSCALE. In general, results from previous studies of consumer ethnocentrism have found an inverse relationship between scores on the CETSCALE and willingness to purchase imports, judgments of the quality of imported goods, cultural openness, education, and income (Netemeyer et. al. 1991; Shimp and Sharma, 1987: Sharma, Shimp and Shin, 1995).",
keywords = "Foreign Product, General Construct, Managerial Implication, Research Hypothesis, Structural Equation Modeling",
author = "Klein, {Jill Gabrielle} and Richard Ettenson",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17320-7_129",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "492--493",
booktitle = "Developments in Marketing Science",
address = "United States",
}