TY - JOUR
T1 - The Animosity Model of Foreign Product Purchase
T2 - An Empirical Test in the People's Republic of China
AU - Klein, Jill Gabrielle
AU - Ettenson, Richard
AU - Morris, Marlene D.
N1 - Funding Information:
The authors thank James Anderson, William Boulding, Jason Deegan, Cynthia D. Fisher, Andrew John, Balaji Mohandis, Richard Netemeyer, Brian Sternthal, Richard Staelin, Rob Widing, Zhao Shuming, and three anonymous JM reviewers. This project was funded partially by the Research and Development Department of INSEAD, the Kraft Research Chair at Northwestern University, the School of Business research fund at Bond University, and the Center for International Business and Education Research at Duke University.
Publisher Copyright:
© 1998 American Marketing Association.
PY - 1998/1
Y1 - 1998/1
N2 - The authors provide an initial test of the animosity model of foreign product purchase in the People's Republic of China. In contrast to Shimp and Sharma's (1987) CETSCALE, the model predicts that animosity toward a foreign nation will affect negatively the purchase of products produced by that country independently of judgments of product quality. The model was tested using mainland Chinese consumers’ attitudes toward Japan and Japanese products. Structural equation modeling supports the model and shows that animosity has a significant impact on buying decisions above and beyond the effect of consumer ethnocentrism. Furthermore, these results were not cohort-specific. The measurement of cross-national hostility enables managers to understand better the purchase behavior of consumers in the international marketplace.
AB - The authors provide an initial test of the animosity model of foreign product purchase in the People's Republic of China. In contrast to Shimp and Sharma's (1987) CETSCALE, the model predicts that animosity toward a foreign nation will affect negatively the purchase of products produced by that country independently of judgments of product quality. The model was tested using mainland Chinese consumers’ attitudes toward Japan and Japanese products. Structural equation modeling supports the model and shows that animosity has a significant impact on buying decisions above and beyond the effect of consumer ethnocentrism. Furthermore, these results were not cohort-specific. The measurement of cross-national hostility enables managers to understand better the purchase behavior of consumers in the international marketplace.
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U2 - 10.1177/002224299806200108
DO - 10.1177/002224299806200108
M3 - Article
AN - SCOPUS:85091957226
SN - 0022-2429
VL - 62
SP - 89
EP - 100
JO - Journal of Marketing
JF - Journal of Marketing
IS - 1
ER -