Testing a model of message sidedness: Three replications

Mike Allen, Jerold Hale, Paul Mongeau, Sandra Berkowitz-Stafford, Shane Stafford, William Shanahan, Philip Agee, Kelly Dillon, Robert Jackson, Cynthia Ray

Research output: Contribution to journalArticle

33 Citations (Scopus)

Abstract

This experiment tested the results of a meta-analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta-analysis. Two-sided refutational messages were more persuasive than one-sided messages, which were in turn more persuasive than two-sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages.

Original languageEnglish (US)
Pages (from-to)275-291
Number of pages17
JournalCommunication Monographs
Volume57
Issue number4
DOIs
StatePublished - 1990
Externally publishedYes

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Testing
Experiments
experiment
Replication
Meta-analysis
Experiment

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication

Cite this

Allen, M., Hale, J., Mongeau, P., Berkowitz-Stafford, S., Stafford, S., Shanahan, W., ... Ray, C. (1990). Testing a model of message sidedness: Three replications. Communication Monographs, 57(4), 275-291. https://doi.org/10.1080/03637759009376203

Testing a model of message sidedness : Three replications. / Allen, Mike; Hale, Jerold; Mongeau, Paul; Berkowitz-Stafford, Sandra; Stafford, Shane; Shanahan, William; Agee, Philip; Dillon, Kelly; Jackson, Robert; Ray, Cynthia.

In: Communication Monographs, Vol. 57, No. 4, 1990, p. 275-291.

Research output: Contribution to journalArticle

Allen, M, Hale, J, Mongeau, P, Berkowitz-Stafford, S, Stafford, S, Shanahan, W, Agee, P, Dillon, K, Jackson, R & Ray, C 1990, 'Testing a model of message sidedness: Three replications', Communication Monographs, vol. 57, no. 4, pp. 275-291. https://doi.org/10.1080/03637759009376203
Allen M, Hale J, Mongeau P, Berkowitz-Stafford S, Stafford S, Shanahan W et al. Testing a model of message sidedness: Three replications. Communication Monographs. 1990;57(4):275-291. https://doi.org/10.1080/03637759009376203
Allen, Mike ; Hale, Jerold ; Mongeau, Paul ; Berkowitz-Stafford, Sandra ; Stafford, Shane ; Shanahan, William ; Agee, Philip ; Dillon, Kelly ; Jackson, Robert ; Ray, Cynthia. / Testing a model of message sidedness : Three replications. In: Communication Monographs. 1990 ; Vol. 57, No. 4. pp. 275-291.
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