This experiment tested the results of a meta-analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta-analysis. Two-sided refutational messages were more persuasive than one-sided messages, which were in turn more persuasive than two-sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages.
ASJC Scopus subject areas
- Language and Linguistics