Technology–Task Coupling: Exploring Social Media Use and Managerial Perceptions of E-Government

Research output: Contribution to journalArticle

18 Citations (Scopus)

Abstract

Social media comprises a set of new technologies that enable richer data exchange in highly decentralized, dynamic, and loosely structured versatile virtual environments. Social media technology is expected to enhance participation, learning, and knowledge production in government settings, aligning traditional structural and authority boundaries while also challenging them. We examine the extent to which local governments in the United States are coupling social media technology with two types of participative tasks: collaborative work inside the organization and participative interaction with external stakeholders. We also explore how these two technology–task couples are associated with managerial perceptions of the positive and negative outcomes of technology use. We use survey data from five departments—community development, finance, police, mayor’s office, and parks and recreation—in 500 U.S. cities. Findings show that social media and their use for specific tasks have limited impact on either positive or negative perceived outcomes. These non-findings may demonstrate that the implementation cost of social media technologies outweighs the managerial benefits they realize; that technology–task applications substitute for traditional approaches to the same task, but no effect is incurred; or that social media technologies are relatively new to local governments, and efforts to effectively utilize them for internal work tasks and external engagement are in their infancy.

Original languageEnglish (US)
Pages (from-to)162-179
Number of pages18
JournalAmerican Review of Public Administration
Volume46
Issue number2
DOIs
StatePublished - 2016

Fingerprint

social media
media technology
data exchange
knowledge production
mayor
new technology
finance
police
stakeholder
organization
participation
Media use
Electronic government
Managerial perceptions
Social media
costs
interaction
learning

Keywords

  • local government
  • management
  • social media
  • technology

ASJC Scopus subject areas

  • Sociology and Political Science
  • Public Administration
  • Marketing

Cite this

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