Technology-based competitive strategies. The relationship of cultural dimensions to new product innovation

Lawrence C. Rhyne; Mary B. Teagarden; Willem Van den Panhuyzen

doi:10.1016/S1047-8310(02)00047-0

Technology-based competitive strategies. The relationship of cultural dimensions to new product innovation

Lawrence C. Rhyne, Mary B. Teagarden, Willem Van den Panhuyzen

Research output: Contribution to journal › Article › peer-review

38 Scopus citations

Abstract

This study investigated the influence of national cultural dimensions on new product innovation. Samples drawn from the US and Belgium were analyzed and contrasted. The Belgium sample exhibited higher Power Distance (POWDIS), higher Uncertainty Avoidance (UNCAVD), and higher Masculinity (MASC) in comparison to the US sample. Belgium executives also reported greater satisfaction with the level of new product innovations than the US executives. However, quantitative measures of innovation in the US were higher. A combination of high POWDIS and an emphasis on Organization System (ORGSYS) that supported innovation was found to have the greatest explanatory power for new product innovations.

Original language	English (US)
Pages (from-to)	249-277
Number of pages	29
Journal	Journal of High Technology Management Research
Volume	13
Issue number	2
DOIs	https://doi.org/10.1016/S1047-8310(02)00047-0
State	Published - 2002
Externally published	Yes

Keywords

Competitive strategy
Innovation
National culture

ASJC Scopus subject areas

Computer Science Applications
Strategy and Management
Information Systems and Management
Marketing
Management of Technology and Innovation

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10.1016/S1047-8310(02)00047-0

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abstract = "This study investigated the influence of national cultural dimensions on new product innovation. Samples drawn from the US and Belgium were analyzed and contrasted. The Belgium sample exhibited higher Power Distance (POWDIS), higher Uncertainty Avoidance (UNCAVD), and higher Masculinity (MASC) in comparison to the US sample. Belgium executives also reported greater satisfaction with the level of new product innovations than the US executives. However, quantitative measures of innovation in the US were higher. A combination of high POWDIS and an emphasis on Organization System (ORGSYS) that supported innovation was found to have the greatest explanatory power for new product innovations.",

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AB - This study investigated the influence of national cultural dimensions on new product innovation. Samples drawn from the US and Belgium were analyzed and contrasted. The Belgium sample exhibited higher Power Distance (POWDIS), higher Uncertainty Avoidance (UNCAVD), and higher Masculinity (MASC) in comparison to the US sample. Belgium executives also reported greater satisfaction with the level of new product innovations than the US executives. However, quantitative measures of innovation in the US were higher. A combination of high POWDIS and an emphasis on Organization System (ORGSYS) that supported innovation was found to have the greatest explanatory power for new product innovations.

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Technology-based competitive strategies. The relationship of cultural dimensions to new product innovation

Abstract

Keywords

ASJC Scopus subject areas

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