This study investigated the influence of national cultural dimensions on new product innovation. Samples drawn from the US and Belgium were analyzed and contrasted. The Belgium sample exhibited higher Power Distance (POWDIS), higher Uncertainty Avoidance (UNCAVD), and higher Masculinity (MASC) in comparison to the US sample. Belgium executives also reported greater satisfaction with the level of new product innovations than the US executives. However, quantitative measures of innovation in the US were higher. A combination of high POWDIS and an emphasis on Organization System (ORGSYS) that supported innovation was found to have the greatest explanatory power for new product innovations.
- Competitive strategy
- National culture
ASJC Scopus subject areas
- Computer Science Applications
- Strategy and Management
- Information Systems and Management
- Management of Technology and Innovation