Technology-based competitive strategies. The relationship of cultural dimensions to new product innovation

Lawrence C. Rhyne, Mary B. Teagarden, Willem Van den Panhuyzen

Research output: Contribution to journalArticle

24 Scopus citations

Abstract

This study investigated the influence of national cultural dimensions on new product innovation. Samples drawn from the US and Belgium were analyzed and contrasted. The Belgium sample exhibited higher Power Distance (POWDIS), higher Uncertainty Avoidance (UNCAVD), and higher Masculinity (MASC) in comparison to the US sample. Belgium executives also reported greater satisfaction with the level of new product innovations than the US executives. However, quantitative measures of innovation in the US were higher. A combination of high POWDIS and an emphasis on Organization System (ORGSYS) that supported innovation was found to have the greatest explanatory power for new product innovations.

Original languageEnglish (US)
Pages (from-to)249-277
Number of pages29
JournalJournal of High Technology Management Research
Volume13
Issue number2
DOIs
StatePublished - Jan 1 2002
Externally publishedYes

Keywords

  • Competitive strategy
  • Innovation
  • National culture

ASJC Scopus subject areas

  • Computer Science Applications
  • Strategy and Management
  • Information Systems and Management
  • Marketing
  • Management of Technology and Innovation

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