Technology-based competitive strategies. The relationship of cultural dimensions to new product innovation

Lawrence C. Rhyne, Mary Teagarden, Willem Van den Panhuyzen

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

This study investigated the influence of national cultural dimensions on new product innovation. Samples drawn from the US and Belgium were analyzed and contrasted. The Belgium sample exhibited higher Power Distance (POWDIS), higher Uncertainty Avoidance (UNCAVD), and higher Masculinity (MASC) in comparison to the US sample. Belgium executives also reported greater satisfaction with the level of new product innovations than the US executives. However, quantitative measures of innovation in the US were higher. A combination of high POWDIS and an emphasis on Organization System (ORGSYS) that supported innovation was found to have the greatest explanatory power for new product innovations.

Original languageEnglish (US)
Pages (from-to)249-277
Number of pages29
JournalJournal of High Technology Management Research
Volume13
Issue number2
DOIs
StatePublished - 2002
Externally publishedYes

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Innovation
Product innovation
Competitive strategy
New products
Cultural dimensions
Belgium
Power distance

Keywords

  • Competitive strategy
  • Innovation
  • National culture

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management

Cite this

Technology-based competitive strategies. The relationship of cultural dimensions to new product innovation. / Rhyne, Lawrence C.; Teagarden, Mary; Van den Panhuyzen, Willem.

In: Journal of High Technology Management Research, Vol. 13, No. 2, 2002, p. 249-277.

Research output: Contribution to journalArticle

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