Targeting and timing promotional activities: An agent-based model for the takeoff of new products

S. A. Delre, W. Jager, T. H A Bijmolt, Marcus Janssen

Research output: Contribution to journalArticlepeer-review

142 Scopus citations

Fingerprint

Dive into the research topics of 'Targeting and timing promotional activities: An agent-based model for the takeoff of new products'. Together they form a unique fingerprint.

Business & Economics