Synergy nirvana: Brand equity, television animation, and Cartoon Network

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationPrime Time Animation
Subtitle of host publicationTelevision Animation and American Culture
PublisherTaylor and Francis
Pages89-109
Number of pages21
Volume9781315015545
ISBN (Print)9781315015545
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Arts and Humanities(all)

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