Synergy nirvana: Brand equity, television animation, and Cartoon Network

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations
Original languageEnglish (US)
Title of host publicationPrime Time Animation
Subtitle of host publicationTelevision Animation and American Culture
PublisherTaylor and Francis
Pages89-109
Number of pages21
Volume9781315015545
ISBN (Print)9781315015545
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Arts and Humanities(all)

Cite this

Sandler, K. S. (2013). Synergy nirvana: Brand equity, television animation, and Cartoon Network. In Prime Time Animation: Television Animation and American Culture (Vol. 9781315015545, pp. 89-109). Taylor and Francis. https://doi.org/10.4324/9781315015545