TY - JOUR
T1 - Symbiotic postures of commercial advertising and street art
T2 - Rhetoric for creativity
AU - Borghini, Stefania
AU - Visconti, Luca Massimiliano
AU - Anderson, Laurel
AU - Sherry, John
PY - 2010/9
Y1 - 2010/9
N2 - An ongoing tension between new ways of achieving novel, meaningful, and connected forms of expression is permeating the practice of advertising and igniting a lively academic debate. Novelty and social connection have long been preoccupations of art worlds. In this paper, we explore the creative tensions and synergies between countercultural and commercial communication forms of street art and advertising. Viewing each form as a species of rhetoric, we analyze a set of rhetorical practices employed by street artists that not only reflect, but might also be used to shape, commercial advertising in the near future.
AB - An ongoing tension between new ways of achieving novel, meaningful, and connected forms of expression is permeating the practice of advertising and igniting a lively academic debate. Novelty and social connection have long been preoccupations of art worlds. In this paper, we explore the creative tensions and synergies between countercultural and commercial communication forms of street art and advertising. Viewing each form as a species of rhetoric, we analyze a set of rhetorical practices employed by street artists that not only reflect, but might also be used to shape, commercial advertising in the near future.
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U2 - 10.2753/JOA0091-3367390308
DO - 10.2753/JOA0091-3367390308
M3 - Article
AN - SCOPUS:77957732695
VL - 39
SP - 113
EP - 126
JO - Journal of Advertising
JF - Journal of Advertising
SN - 0091-3367
IS - 3
ER -