Symbiotic postures of commercial advertising and street art: Rhetoric for creativity

Stefania Borghini, Luca Massimiliano Visconti, Laurel Anderson, John Sherry

Research output: Contribution to journalArticlepeer-review

33 Scopus citations

Abstract

An ongoing tension between new ways of achieving novel, meaningful, and connected forms of expression is permeating the practice of advertising and igniting a lively academic debate. Novelty and social connection have long been preoccupations of art worlds. In this paper, we explore the creative tensions and synergies between countercultural and commercial communication forms of street art and advertising. Viewing each form as a species of rhetoric, we analyze a set of rhetorical practices employed by street artists that not only reflect, but might also be used to shape, commercial advertising in the near future.

Original languageEnglish (US)
Pages (from-to)113-126
Number of pages14
JournalJournal of Advertising
Volume39
Issue number3
DOIs
StatePublished - Sep 2010
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing

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