Original language | English (US) |
---|---|
Pages (from-to) | 28-33 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 35 |
Issue number | 3 |
DOIs | |
State | Published - Jan 1 1992 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Mark R. Edwards
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 28-33 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 35 |
Issue number | 3 |
DOIs | |
State | Published - Jan 1 1992 |