Survey question order and the political party preferences of college students and their parents

Daniel H. Willick, Richard K. Ashley

Research output: Contribution to journalArticle

6 Scopus citations


On several surveys college students were asked to report their own political party preference and that of their parents. The order in which these questions were asked tangibly affected students' reports of their own party preference. In addition, their party preferences were found to be rather changeable. These findings call into question methods frequently used to study the transmission of party preference from parents to children as well as some of the conclusions which are based on them.

Original languageEnglish (US)
Pages (from-to)189-199
Number of pages11
JournalPublic Opinion Quarterly
Issue number2
StatePublished - Jan 1 1971


ASJC Scopus subject areas

  • Communication
  • History
  • Sociology and Political Science
  • Social Sciences(all)
  • History and Philosophy of Science

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