Suppose we took service seriously? An introduction to the special issue

David E. Bowen, Roger Hallowell

    Research output: Contribution to journalReview article

    25 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)69-72
    Number of pages4
    JournalAcademy of Management Executive
    Volume16
    Issue number4
    DOIs
    StatePublished - Nov 2002

    ASJC Scopus subject areas

    • Marketing

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