Suppose we took service seriously? An introduction to the special issue

David E. Bowen, Roger Hallowell

Research output: Contribution to journalArticle

25 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)69-72
Number of pages4
JournalAcademy of Management Executive
Volume16
Issue number4
StatePublished - Nov 2002
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

Cite this

Suppose we took service seriously? An introduction to the special issue. / Bowen, David E.; Hallowell, Roger.

In: Academy of Management Executive, Vol. 16, No. 4, 11.2002, p. 69-72.

Research output: Contribution to journalArticle

Bowen, David E. ; Hallowell, Roger. / Suppose we took service seriously? An introduction to the special issue. In: Academy of Management Executive. 2002 ; Vol. 16, No. 4. pp. 69-72.
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