Student motivations:A heritage tourism perspective

    Research output: Contribution to journalArticlepeer-review

    9 Scopus citations

    Abstract

    The purpose of this study was multifold: to identify push and pull factors that influence student decisions to visit heritage sites, examine the pattern of interrelationships between them, and investigate their effect on satisfaction levels. Students from a few universities in the United States were surveyed and important push and pull factors were identified. The study results highlight significance of authenticity as an important push factor and its equally crucial role in the enhancement of overall satisfaction levels. Important implications are noted for destination marketing organizations and the heritage sites. For instance, knowledge on motivations and resulting levels of satisfaction can help heritage travel organizations devise tailor-made marketing strategies for potential target markets.

    Original languageEnglish (US)
    Pages (from-to)249-269
    Number of pages21
    JournalAnatolia
    Volume21
    Issue number2
    DOIs
    StatePublished - 2010

    Keywords

    • Motivation push and pull factors satisfaction authenticity and heritage tourism

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Earth-Surface Processes

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