Abstract
This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.
Original language | English (US) |
---|---|
Pages (from-to) | 245-256 |
Number of pages | 12 |
Journal | Marketing Letters |
Volume | 25 |
Issue number | 3 |
DOIs | |
State | Published - Aug 2014 |
Externally published | Yes |
Keywords
- Applied econometrics
- Complementary choices
- Empirical industrial organization
- Quantitative marketing
- Structural models
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing