Structural models of complementary choices

Steve Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep Chintagunta, W. Michael Hanemann, Przemek Jeziorski, Angelo Mele

Research output: Contribution to journalReview article

8 Scopus citations


This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.

Original languageEnglish (US)
Pages (from-to)245-256
Number of pages12
JournalMarketing Letters
Issue number3
StatePublished - Aug 2014
Externally publishedYes



  • Applied econometrics
  • Complementary choices
  • Empirical industrial organization
  • Quantitative marketing
  • Structural models

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Berry, S., Khwaja, A., Kumar, V., Musalem, A., Wilbur, K. C., Allenby, G., Anand, B., Chintagunta, P., Hanemann, W. M., Jeziorski, P., & Mele, A. (2014). Structural models of complementary choices. Marketing Letters, 25(3), 245-256.