TY - JOUR
T1 - Strategic groups, mobility barriers, and competitive advantage
T2 - An empirical investigation
AU - Olusoga, S. Ade
AU - Mokwa, Michael
AU - Noble, Charles H.
PY - 1995/6
Y1 - 1995/6
N2 - Strategic groups analysis is a relevant framework for investigating competitive advantage and identifying the variables that create and sustain competitive advantage in an industry. Using the perfumes, cosmetics, and toiletries industry, a multi-year analysis was conducted: (1) to illustrate how strategic group analysis can be employed to identify firms that have achieved competitive advantage over their rivals in an industry; (2) to identify functional variables that create mobility barriers and thus competitive advantage for these firms; and (3) to explore the relationships among group structure, performance, and competitive advantage over time. The results indicate that strategic groups achieving a significant competitive advantage can be identified and that the key variables creating competitive advantage are not stable.
AB - Strategic groups analysis is a relevant framework for investigating competitive advantage and identifying the variables that create and sustain competitive advantage in an industry. Using the perfumes, cosmetics, and toiletries industry, a multi-year analysis was conducted: (1) to illustrate how strategic group analysis can be employed to identify firms that have achieved competitive advantage over their rivals in an industry; (2) to identify functional variables that create mobility barriers and thus competitive advantage for these firms; and (3) to explore the relationships among group structure, performance, and competitive advantage over time. The results indicate that strategic groups achieving a significant competitive advantage can be identified and that the key variables creating competitive advantage are not stable.
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U2 - 10.1016/0148-2963(94)00065-M
DO - 10.1016/0148-2963(94)00065-M
M3 - Article
AN - SCOPUS:0009963515
SN - 0148-2963
VL - 33
SP - 153
EP - 164
JO - Journal of Business Research
JF - Journal of Business Research
IS - 2
ER -