Stakeholder identifying and positioning (SIP) models

From Google's operation in China to a general case-analysis framework

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

Through examining online search service provider Google's much-talked about business operation in China over the past several years, this research introduced a series of practical stakeholder identifying and positioning (SIP) models that can be used for various PR case analysis, issue management and decision-making process. Stakeholder, though an important concept that is at the epicenter for understanding and practicing public relations, has nonetheless received insufficient scholarly scrutiny from the public relations' perspective, and has been so loosely defined that it often leads to confusion rather than clarification. This study categorized all stakeholders into three broad "PR" dimensions, namely, (1) Product and Revenue; (2) Policy and Regulation; and (3) Perception and Reputation. The dynamic interactions and interrelations of these stakeholders were further streamlined and illustrated through several commonly applicable models.

Original languageEnglish (US)
Pages (from-to)415-425
Number of pages11
JournalPublic Relations Review
Volume33
Issue number4
DOIs
StatePublished - Nov 2007

Fingerprint

Public relations
search engine
stakeholder
China
Decision making
reputation
decision-making process
service provider
Industry
revenue
regulation
Google
Stakeholders
Positioning
Case analysis
interaction
management

Keywords

  • Google
  • Issue management
  • Optimization model
  • Stakeholder
  • Stakeholder analysis
  • Stakeholder identifying and positioning (SIP)

ASJC Scopus subject areas

  • Marketing

Cite this

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