Sponsorship matters: Assessing business participation in government- and industry-sponsored voluntary environmental programs

Nicole Darnall, Matthew Potoski, Aseem Prakash

Research output: Contribution to journalArticle

46 Scopus citations

Abstract

Stakeholders who seek to reward or punish businesses for their environmental programs often cannot observe these organizations' internal policies and operations. To address these informational problems, and signal their beyond-compliance environmental commitments, some businesses are participating in voluntary environmental programs (VEPs). This article examines whether business managers associate the brand value of VEPs - due to their differing program sponsors - with the perceived preferences of their critical stakeholders. Drawing on a novel data set of nearly 300 organizations, we assess business' participation in 19 government- and industry-sponsored VEPs. We find that managers who recognize the importance of stakeholder influences on their business' environmental practices are more likely to participate in a VEP but that pressures from different stakeholders are associated with variations in organizations' participation in either government- or industry-sponsored VEPs.

Original languageEnglish (US)
Pages (from-to)283-307
Number of pages25
JournalJournal of Public Administration Research and Theory
Volume20
Issue number2
DOIs
StatePublished - Apr 2010
Externally publishedYes

ASJC Scopus subject areas

  • Sociology and Political Science
  • Public Administration
  • Marketing

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