@inbook{d12be9ff083b480696ebe4d6e28b74e8,
title = "Social-structural foundations of publication productivity in the Journal of Consumer Research (1974-1994)",
abstract = "This study explores the social ecology of publication productivity in the Journal of Consumer Research (Volumes 1 through 20). It examines the distribution of scholarly productivity as it relates to collaborative networks of authors. It is found that these networks resemble tree-like structures with successful scholars as their {"}trunks{"} and collaborators as the branches. Thus, we find structural effects of network centrality of authors on their individual publication productivity and of network density on network publication productivity.",
author = "Eaton, {John P.} and Ward, {James C.} and Ajith Kumar and Reingen, {J Peter}",
year = "2002",
language = "English (US)",
isbn = "0762308699",
series = "Advances in Business Marketing and Purchasing",
publisher = "JAI Press",
pages = "199--220",
booktitle = "Essays by Distinguished Marketing Scholars of the Society for Marketing Advances",
address = "United States",
}