Social-structural foundations of publication productivity in the Journal of Consumer Research (1974-1994)

John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Abstract

This study explores the social ecology of publication productivity in the Journal of Consumer Research (Volumes 1 through 20). It examines the distribution of scholarly productivity as it relates to collaborative networks of authors. It is found that these networks resemble tree-like structures with successful scholars as their "trunks" and collaborators as the branches. Thus, we find structural effects of network centrality of authors on their individual publication productivity and of network density on network publication productivity.

Original languageEnglish (US)
Title of host publicationEssays by Distinguished Marketing Scholars of the Society for Marketing Advances
Pages199-220
Number of pages22
StatePublished - Dec 1 2002
Externally publishedYes

Publication series

NameAdvances in Business Marketing and Purchasing
Volume11
ISSN (Print)1069-0964

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ASJC Scopus subject areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Marketing

Cite this

Eaton, J. P., Ward, J. C., Kumar, A., & Reingen, P. H. (2002). Social-structural foundations of publication productivity in the Journal of Consumer Research (1974-1994). In Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (pp. 199-220). (Advances in Business Marketing and Purchasing; Vol. 11).