Social Network Sites Impact on Learning: Extending the TAM 3 Model to Assess Academic Performance in Higher Education

S. A. Barabadi, A. Shams, N. Wise

Research output: Contribution to journalArticlepeer-review

Abstract

Examining the capabilities of social network sites in teaching and learning can be useful in higher education and can help improve students’ performance. This study investigated the factors affecting acceptance and educational use of social network sites and the effect of this use on academic performance by using the Technology Acceptance Model3. Four hundred agricultural students participated in the study survey, and data were analyzed through Structural Equation Modelling. Results show that the subjective norm, image, job relevance, and output quality were the predictors of perceived usefulness. Self-efficacy, anxiety, playfulness, and perceived enjoyment were also predictors of perceived ease of use. Findings suggest that perceived usefulness and perceived ease of use had significant effects on behavioural intention to use, and this last variable had a significant effect on actual use. Educational use of social network sites also had a strong positive impact on academic performance.

Original languageEnglish (US)
Pages (from-to)1073-1086
Number of pages14
JournalJournal of Agricultural Science and Technology
Volume24
Issue number5
StatePublished - 2022
Externally publishedYes

Keywords

  • Behavioural intention
  • Structural Equation Modelling
  • Technology Acceptance Model 3

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)

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