Social media use in higher educational organizations: A comparison of the US and Singapore

Mary Beth Watson-Manheim, Steve Jones, Chei Sian Lee, Eric Welch, Jodie Eason

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

In this research, we aim to explore the adoption of social media initiatives in the increasingly global higher education market. We will collect survey data from individuals in different administrative positions at large public universities in Singapore and the United States. We are particularly interested in the consequences for information flows in the organization, as well as the potential impact on traditional coordination, control, and accountability mechanisms. We expect that these consequences may take different forms and have different implications in the two national contexts. Preliminary survey results from the US are briefly discussed.

Original languageEnglish (US)
Title of host publicationCABS 2014 - Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries
PublisherAssociation for Computing Machinery
Pages103-106
Number of pages4
ISBN (Print)9781450325578
DOIs
StatePublished - Jan 1 2014
Externally publishedYes
Event5th ACM International Conference on Collaboration Across Boundaries, CABS 2014 - Kyoto, Japan
Duration: Aug 20 2014Aug 22 2014

Publication series

NameCABS 2014 - Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries

Conference

Conference5th ACM International Conference on Collaboration Across Boundaries, CABS 2014
CountryJapan
CityKyoto
Period8/20/148/22/14

Keywords

  • cross-cultural communication
  • higher education
  • social media

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Software

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  • Cite this

    Watson-Manheim, M. B., Jones, S., Lee, C. S., Welch, E., & Eason, J. (2014). Social media use in higher educational organizations: A comparison of the US and Singapore. In CABS 2014 - Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries (pp. 103-106). (CABS 2014 - Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries). Association for Computing Machinery. https://doi.org/10.1145/2631488.2634063