Social media advertising: Unraveling the mystery box

Saleem Alhabash, Juan Mundel, Syed Ali Hussain

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages285-299
Number of pages15
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this

Alhabash, S., Mundel, J., & Hussain, S. A. (2017). Social media advertising: Unraveling the mystery box. In Digital Advertising: Theory and Research, Third Edition (pp. 285-299). Taylor and Francis. https://doi.org/10.4324/9781315623252