Social information in the retail environment: The importance of consumption alignment, referent identity, and self-esteem

Darren W. Dahl, Jennifer J. Argo, Andrea Ketcham

Research output: Contribution to journalArticlepeer-review

44 Scopus citations

Fingerprint

Dive into the research topics of 'Social information in the retail environment: The importance of consumption alignment, referent identity, and self-esteem'. Together they form a unique fingerprint.

Business & Economics

Arts & Humanities

Social Sciences