Social Comparison and Persuasive Arguments as Determinants of Group Polarization

Paul Mongeau, Rick Garlick

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

In a study of group polarization, Bosier and Mayer (1984) found that social comparison information influenced perception of persuasive argument information. In their investigation, however, position of majority was confounded with other of presentation. The present study attempted to replicate Boster and Mayer while varying order of presentation. Results of the present investigation, first, support the persuasive arguments explanation of group polarization. Second, results are inconsistent with an order effect. Finally, results indicate a parallel between the group polarization literature and the cognitive response literature in persuasion.

Original languageEnglish (US)
Pages (from-to)120-125
Number of pages6
JournalCommunication Research Reports
Volume5
Issue number2
DOIs
StatePublished - 1988
Externally publishedYes

ASJC Scopus subject areas

  • Communication

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