Social commerce in a networked society: Considering social distance and norms in referral incentive mechanisms for online business

Nan Shi, Kanliang Wang, Yili Hong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Fingerprint

Dive into the research topics of 'Social commerce in a networked society: Considering social distance and norms in referral incentive mechanisms for online business'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science