SMR FORUM: NEW DIRECTIONS FOR CORPORATE POLITICAL STRATEGY.

Gerald D. Keim, Carl P. Zeithaml, Barry D. Baysinger

Research output: Contribution to journalArticle

20 Scopus citations

Abstract

Many corporations have recently expanded and diversified their political activities to meet the dynamic conditions prevalent in the business-government relationship. Thus, new political strategies designed to monitor and affect the external political environment have been developed. The authors examine the critical issues and questions surrounding the effectiveness of two political strategies: political action committees (PACs) and constituency building programs. A critical analysis of each strategy provides suggestions concerning the role of PACs and constituency programs in corporate political efforts. Particular attention is devoted to corporate constituency programs.

Original languageEnglish (US)
Pages (from-to)53-62
Number of pages10
JournalSloan management review
Volume25
Issue number3
StatePublished - Jan 1 1984

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ASJC Scopus subject areas

  • Medicine(all)

Cite this

Keim, G. D., Zeithaml, C. P., & Baysinger, B. D. (1984). SMR FORUM: NEW DIRECTIONS FOR CORPORATE POLITICAL STRATEGY. Sloan management review, 25(3), 53-62.