Abstract
This research examines how processing fluency influences people's perceptions of whether a trend will continue into the future. Specifically, three studies hypothesized that people who read descriptions of increasing or decreasing trends in easy-to-read font would be more likely to predict that the trend would continue into the future, compared to people exposed to difficult-to-read font. Studies 1 and 2 establish this effect for an increasing trend, whereas Study 3 replicates the findings with a decreasing trend. Taken together, these results suggest processing fluency as a factor that affects assessment of future potential.
Original language | English (US) |
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Pages (from-to) | 506-508 |
Number of pages | 3 |
Journal | Journal of Experimental Social Psychology |
Volume | 47 |
Issue number | 2 |
DOIs | |
State | Published - Mar 2011 |
Keywords
- Fluency
- Potential
- Prediction
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science