Simply more than swiping left: A critical analysis of toxic masculine performances on Tinder Nightmares

Aaron Hess, Carlos Flores

Research output: Contribution to journalArticle

18 Scopus citations


Launching in September 2012, Tinder has become a popular phenomenon in the world of online dating and hookup culture. Simultaneously, it carries notorious reputation for being home to hypersexual and toxic masculine expressions. This analysis examines Tinder Nightmares, an Instagram page featuring failed attempts at hooking up, as a site that promotes counter-disciplining the deliberate toxic masculine performances on Tinder. Through a Foucauldian lens, we argue that this page delimits the toxic masculine performances through the outward display of crude performances, the showcasing of witty responses from Tinder users, and the extension of counter-discipline through digital circulation practices on the page. Given that Tinder is a location-aware app, the discipline offered through Tinder Nightmares surfaces in interpersonal, physical, and networked spaces, as Tinder users become multiply implicated public subjects of shame across media platforms.

Original languageEnglish (US)
Pages (from-to)1085-1102
Number of pages18
JournalNew Media and Society
Issue number3
StatePublished - Mar 1 2018



  • Discipline
  • gender
  • Instagram
  • locative technologies
  • mobile dating
  • social media
  • Tinder
  • toxic masculinity

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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