Abstract
Little empirical evidence exists on how adult literacy learners act as consumers. Yet, adult literacy programs often employ a "functional" approach to consumer education and assume that adult learners are deficient in consumer skills. Data from a qualitative study of the consumer behaviors of adult literacy learners are used to explore how adult learners negotiate the marketplace. The findings challenge the validity of a functional model and support the conceptualization of consumer literacy as a social practice, which includes reading and writing skills, personal and social skills, and the ability to manage the stigma of low literacy.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 251-268 |
| Number of pages | 18 |
| Journal | Adult Education Quarterly |
| Volume | 55 |
| Issue number | 4 |
| DOIs | |
| State | Published - Aug 2005 |
| Externally published | Yes |
Fingerprint
Keywords
- Adult literacy
- Consumer literacy
- Coping behaviors
- Stigma
ASJC Scopus subject areas
- Education
Cite this
Shopping [for] power : How adult literacy learners negotiate the marketplace. / Ozanne, Julie L.; Adkins, Natalie Ross; Sandlin, Jennifer.
In: Adult Education Quarterly, Vol. 55, No. 4, 08.2005, p. 251-268.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Shopping [for] power
T2 - How adult literacy learners negotiate the marketplace
AU - Ozanne, Julie L.
AU - Adkins, Natalie Ross
AU - Sandlin, Jennifer
PY - 2005/8
Y1 - 2005/8
N2 - Little empirical evidence exists on how adult literacy learners act as consumers. Yet, adult literacy programs often employ a "functional" approach to consumer education and assume that adult learners are deficient in consumer skills. Data from a qualitative study of the consumer behaviors of adult literacy learners are used to explore how adult learners negotiate the marketplace. The findings challenge the validity of a functional model and support the conceptualization of consumer literacy as a social practice, which includes reading and writing skills, personal and social skills, and the ability to manage the stigma of low literacy.
AB - Little empirical evidence exists on how adult literacy learners act as consumers. Yet, adult literacy programs often employ a "functional" approach to consumer education and assume that adult learners are deficient in consumer skills. Data from a qualitative study of the consumer behaviors of adult literacy learners are used to explore how adult learners negotiate the marketplace. The findings challenge the validity of a functional model and support the conceptualization of consumer literacy as a social practice, which includes reading and writing skills, personal and social skills, and the ability to manage the stigma of low literacy.
KW - Adult literacy
KW - Consumer literacy
KW - Coping behaviors
KW - Stigma
UR - http://www.scopus.com/inward/record.url?scp=23444437949&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=23444437949&partnerID=8YFLogxK
U2 - 10.1177/0741713605277371
DO - 10.1177/0741713605277371
M3 - Article
VL - 55
SP - 251
EP - 268
JO - Adult Education Quarterly
JF - Adult Education Quarterly
SN - 0741-7136
IS - 4
ER -