Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science

Nicole M. Lee, Matthew S. VanDyke

Research output: Contribution to journalArticlepeer-review

31 Scopus citations

Abstract

As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument, we provide data to illustrate how U.S. federal government science agencies use new media platforms for information dissemination rather than engagement. We call for a clearer integration of public relations theories and science communication models to inform communication best practices.

Original languageEnglish (US)
Pages (from-to)533-541
Number of pages9
JournalScience Communication
Volume37
Issue number4
DOIs
StatePublished - Aug 11 2015
Externally publishedYes

Keywords

  • dialogic communication
  • public relations
  • science communication
  • social media

ASJC Scopus subject areas

  • Sociology and Political Science

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