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Service encounters in service marketing research
M J Bitner, Helen Si Wang
Marketing
Research output
:
Chapter in Book/Report/Conference proceeding
›
Chapter
33
Scopus citations
Overview
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Dive into the research topics of 'Service encounters in service marketing research'. Together they form a unique fingerprint.
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Business & Economics
Service Encounter
100%
Services Marketing
63%
Marketing Research
60%
Interaction
11%
Service Provider
11%
Customer Service
11%
Telephone
7%
Marketing
6%
Employees
3%